Madonna’s mystery video now has a name. The gritty dance/fashion film the singer shot with Steven Klein #secretproject video is part of a campaign to raise money for human rights causes through a new label inspired by old-school streetwear called Defend Paris. Madonna was among the first to wear a black and white screen-printed hoodie from its inaugural collection in May, featuring an assault rifle emblazoned in the center of the logo. The singer’s boyfriend, Brahim Zaibat, is among a group behind the label, a cloak and dagger operation that has promoted itself with imagery utilizing gun violence as a narrative. For now, the Paris-based designers wish to remain anonymous. But a spokesperson for the collective says Zaibat will appear in ad imagery on Defend’s newly-launched website, which includes a lookbook and e-store of black and white hoodies, sweatshirts, tank tops, T-shirts and hats. The items, made in France, retail for 25-55€. The spokesperson would not say if Madonna will be involved in the design process, although several high-profile figures are being lined up for collaborations, each choosing a charity they would like to “defend." Zachary Quinto will be among those designing collections and Chris Brown, Rihanna and Steve Aoki have also been seen wearing the brand. “Some of them will design Defend Paris clothing,” the spokesperson said, adding, “Some of them just loved the concept… and supported us.” Proceeds will be donated to a cause of each designer’s choice.