Ultra Music founder Patrick Moxey recently spoke about Madonna's second single off her upcoming album MDNA, titled "Girls Gone Wild." Check out the highlights:
On Ultra's involvement in the song: "Obviously it's huge for us. We have both the producer and the top-line writer; that's 100% share."
On selecting Jenson Vaughn to write the lyrics: "I was really attracted to his lyrics. and I feel [producer Benny] Benassi in my bones, because those bass-driven tracks are so inspiring. It's a bit like cooking, like, 'Ooh, what would this sound like together?'"
On Madonna's initial reaction to the tracks: "She loved them. Benny is such a quality person; I think that made it all flow so much easier."
On creating potential hits: "A brilliant way to have hits is to create hits. When you have very talented people around you, you just make the introductions, and maybe give them some direction. It's the essence of the A&R process, but it's so natural -- it's not contrived."