Material Girl collection to expand

We knew it!
After proving to be a huge success for Macy's, Madonna's junior line Material Girl will be expanding.
At Wednesday night's launch, Iconix Brand's CFO Lanie List revealed what we can expect from the line in the future:
"We’re focused on rolling Material Girl out into additional categories, including swim and intimates and expanding the dress assortments. We launched footwear with ballet flats this season, but we’re going to expand into a full footwear collection going forward. It’s all under discussion."
But can we make one suggestion?
Get rid of Taylor Momsen, she does nothing for the brand.

coco perez


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