Material Girl - sketches + more on campaign

The pop star and her older daughter Lourdes have collaborated on a clothing line for juniors called...wait for it...: Material Girl.

The line, to be sold exclusively at Macy's, will include such items as floral dresses, skinny jeans, jewelry, handbags bustiers.

Los Angeles Times
Photo credit: Macy's

And as for the campaign itself, the teaser campaign is called Who's that Girl and is to kick off june 29th.


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