In short: Website WWD reports that Madonna is in talks to launch a contemporary women’s collection with a group of licensees that would be sold exclusively at Macy’s, according to sources. The merchandise would include apparel, accessories, intimates and footwear. Label names under serious consideration for the product lines include Material Girl for the apparel and Truth or Dare for the lingerie and underwear.
Madonna’s longtime publicist, Liz Rosenberg, did not return calls Monday seeking comment. A Macy’s spokesman also declined comment.
Iconix Brand Group Inc. is involved in the negotiations for the venture, according to sources, and Madonna has made visits to the company’s New York offices.
An Iconix spokeswoman declined to confirm or deny a potential Madonna deal. “Iconix has no comment on this story,” she said. However, sources said a deal is close to being signed.
Madonna is Madonna, however, and she remains one of the world’s most recognizable stars. The 51-year-old’s previous forays into the fashion business have been numerous and memorable. She currently appears in the Dolce & Gabbana spring advertising campaign, and has previously appeared in ads for Louis Vuitton, Versace and Gap. Madonna walked the runway topless for Jean-Paul Gaultier in 1992 and has cropped up in the front row of shows on occasion, including Marc Jacobs last season.
In spring 2007, Madonna created a co-branded women’s collection with H&M, under the M by Madonna label.
She clearly is eager to branch out from performing, with reports that she may write and direct a film about the romance between Wallis Simpson and Edward, the Prince of Wales, called “W.E.” She also is said to be preparing a worldwide tour for later this year.